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Google Alerts ping you every time new occurrences of the keywords you track are found by Google’s search robots. This is great for reputation management (tapping into what’s being said about you, your brand or your competitors online) but it’s also a handy tool for keyword research. For example, I’m subscribed to Google Alerts for [...]

A swipe file in the advertising / copywriting world is a collection of tested and proven headlines and other creative. The swipe file is used as a reference and inspiration for campaigns and copy. An email headline swipe file is handy for online retail marketers, especially when split testing “strategies.” I thought I’d get you [...]